Pull your Google Ads Search Terms Report and look at the last 90 days. If more than 20% of your spend is going to searches you wouldn’t have chosen yourself, you have a structural problem that needs fixing before anything else.
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.
One theme per ad group
Each ad group should contain 3–5 tightly related keywords, all variations of the same search intent. “Plumber in Chandigarh”, “plumbing services Chandigarh”, “emergency plumber Chandigarh” belong together. “Plumber near me” and “plumbing tools” do not.
Two theme per ad group
Each ad group should contain 3–5 tightly related keywords, all variations of the same search intent. “Plumber in Chandigarh”, “plumbing services Chandigarh”, “emergency plumber Chandigarh” belong together. “Plumber near me” and “plumbing tools” do not.
Three theme per ad group
Each ad group should contain 3–5 tightly related keywords, all variations of the same search intent. “Plumber in Chandigarh”, “plumbing services Chandigarh”, “emergency plumber Chandigarh” belong together. “Plumber near me” and “plumbing tools” do not.
Where can I get some?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.
| Column 1 | Column 2 | Column 3 |
|---|---|---|
| Text | Text | Good result |
| Text | Text | Bad result |
“Negative keywords are the most underused lever in Google Ads. In most accounts we audit, the first 30-day impact of a proper negative keyword build-out reduces wasted spend by 25–35%.”